7 Content Marketing Formats for Building Your Site’s SEO
With more and more companies optimizing their websites for SEO, attracting your target audience’s attention can be a little tricky. Not only do you need a good brand awareness strategy, but you also need SEO. Nowadays, it’s not good enough to have substantial content, but you need to come up with original ways on how to present it. What dynamic websites do is take quality and useful information and pack in innovative ways. The good news is that you do not have to be a tech expert to do this, just follow and adopt some of these fantastic content marketing formats on your platform and be amazed by how well your website does.
Infographics are one of the hottest things in successful web campaigns right now. People like data and information, but processing it all can be painful. Infographics break down all these great facts into easily digestible charts, graphics, and icons that quickly conveys the point of your article. One of the benefits of infographics is that they are easily shareable so other outlets can pick up on your work. This will lead to more backlinking on high authority sites helping you climb the search engine results.
No matter what topic you are writing about, nothing connects people to it better than maps. This is one of the most exciting content marketing formats out there because it helps your audience visualize themselves in the storytelling. So be sure to include county, state, and even country maps because they are a fantastic way to create extra interest in your piece by stimulating people’s local pride or the places they are interested in traveling to.
Podcasts are another explosive trend of the last few years, but this is one you should attempt with caution. They give users an opportunity to find your brand mainly if they are not frequent Internet users or like millions of Americans just trying to find something to listen to during that long commute. In 2016, roughly 57 million people listened to podcasts every month. That’s a whole lot of people!
Podcasts give you an opportunity to discuss topics at length and showcase your brand, but you have to make sure you have reliable content marketing formats and exciting people or conversations. Make sure your audience is entertained, and you’ll be doing fantastic.
If you have taken a look at Facebook, Messenger, or Whatsapp any time in the last couple years, you’ve probably noticed the widespread popularity of gifs among your friends. This is doubly true for any content. GIFs are merely dynamic images and can share great information particularly in regards to how something has changed over time. Audiences love them because they are easier to understand and help show the relationship between history and the present.
5) AMA format
One of the most popular features of one of the world’s most famous websites is Reddit’s Ask Me Anything. This gives a vast audience the opportunity to interact with their favorite celebrities, politicians, musicians or just about anyone and directly ask them questions. You can do the same thing on your platform or use Reddit’s as a way to engage your audience and let them ask you some of their burning questions. Remember in the Internet Age, so much about success isn’t just the product or the brand, but the people behind it.
People always want to know what is going to happen in the future and for that reason prediction articles tend to be some of the most popular content marketing formats out there. Article titles like “5 Things You’ll Want to Know in 2020” or “What will happen after next election?” do nothing but fascinate people. If you can combine this with some charts and graphs with reliable data that back up your projections, then have a rock solid content package.
7) Custom Apps
Again, remember that people love being directly engaged by a post to make it into their own experience. This takes a little more time, but it will pay off in the long run. If you create a custom app or interface that creates outcomes determined by your audience’s interaction, you will create immediate interest in your piece. Also, it is some of the best free publicity for your site because people love sharing these with their friends and families.
Stay Ahead of the Game
These are just the beginning of the many excellent content marketing formats out there. Although blogs do help SEO, stepping out of the regular will make your company stand out. So wave goodbye to the simple blog posts and start utilizing some of these fantastic strategies and see your web traffic skyrocket!