How to Build a Construction Business Website
If a business’ customer base, such as that of a construction company, is largely built on word-of-mouth referrals and one-on-one interactions, there shouldn’t be a need for that business to establish an online presence. Right? Wrong. In today’s digitally connected world, any business – from small contract businesses to large corporate businesses – needs a website.
Today’s consumers no longer rely solely on hearsay, they like to research information for themselves and assess the merits of a company on their own before making a decision on their final choice of contractor. Additionally, the competition within the construction industry is tough and staying ahead of it can be near impossible without a website. Therefore, having a website isn’t just about putting your services online: it’s about showing prospective customers your potential as their constructor choice.
In short: your website is your calling card, brochure, and pitch, all rolled into one. It’s the face of your business and brand: it’s the first impression your customers will experience of your business. Here are 5 steps you should take to build a website for your construction business that will leave a positive impression on your customers:
1. Unique domain name
The first step towards establishing an online presence is creating a unique domain name for your business. Your domain name tells your customers who you are and lends credibility to your business. Ideally, you want your domain name to be your brand name, as in “brandname.com”. However, you don’t want to end up using a domain name that’s too long; avoid using hyphens or digits in the name, as well.
You’ll need to check for the name’s availability and then purchase it. Don’t despair if it isn’t available, most domain hosts provide alternative names and extensions for your domain.
2. Custom design
These days, starting and running a website doesn’t require coding or technical know-how. Services like WordPress.com and Squarespace have free services to help you set up professional-looking, pre-designed websites within no time. However, the thing with pre-designed websites is the lack of uniqueness and individuality: there may be dozens of other competitors who’ll have the same design as yours.
However, if you’re looking to establish a unique presence that is defined by your brand identity, then you should opt for professional web design services to build you a custom website with a design that embodies your company’s mission and work-ethic.
3. A content-rich website
Now, with your domain established, the next step is to sit down and seriously consider how you’re going to populate your website.
- Navigation Menu: The point of a navigation menu is to help your customers find their way around your website. Keep the menu choices limited: a maximum of one sub-menu level should more than suffice your requirements.
- Images and Videos: Visitors tend to retain visual information better than textual content: so use images and videos to tell your story and convey the core aspects of your business.
- Portfolio: Your portfolio showcases your previous projects. Include photographs of each project that is relevant to the various construction services that you offer.
- Before and After Images: This is an absolute necessity since it’s an effective way to showcase your entire process: from the time you were contracted, the construction or renovation process in progress and the final result of your work.
- About Us: Next, to your portfolio, this page is crucial in providing prospective customers an in-depth look at the people behind your construction business. So, use this page to tell your customers everything they need to know: your company history, your experience, your staff and crew and your achievements.
- Services: If your company provides multiple construction services, you must create a separate landing page for each and every one of them. Remember, the more targeted and specific your content is, the more likely customers will be able to find you.
- Testimonials: Have a whole separate page for your customer testimonials. Ask your previous customers to write testimonials for your website; you can either create a testimonial form on your website, or ask customers to review your service on websites like Angie’s List, Yelp, and Google Business, and publish those reviews on your testimonial pages as well. Having a testimonial page shows prospective customers that you’re efficient and trustworthy in the eyes of people who have previously solicit your services.
- Blog: This is where you go beyond just offering your services: a blog helps you provide value to your customers. Establish a regular posting schedule – ideally, once a week – and blog about topics relevant to your industry. A blog can help establish your business as an authority in your niche, thereby building your customer’s trust in your brand.
4. Optimize Your Website for Search Engines
Before you can establish your online presence, you need to have online visibility: meaning, people should be able to find your website. This means, when they search for local construction contractors, your brand should appear in their search results, preferably on the very first page, within the first five results. Therefore, you need to optimize your website, especially for local searches.
You can hire a professional SEO firm to help you: more importantly, you should get them on board during your website development process, so that they can advise you right and help you get things right from the outset.
5. Optimize Your Website for Mobiles
This goes without saying: in today’s mobile-driven economy, you need to make sure your website provides a seamless and excellent user experience regardless of what device it’s viewed on, especially mobile devices like phones and tablets. Moreover, Google started penalizing websites that are not optimized for mobile viewing early last year. Ensure your website has a responsive design that is viewable on screens of any size.
If you’re looking to develop a search and mobile optimized, custom website that can help grow your construction business, don’t dawdle any longer: go right ahead and get started.
Need help creating a website for your construction business?