SDBotox is a fast-growing medical aesthetic provider that specializes in treatments for Botox and cosmetic procedures.
Although most medical service providers and manufacturers have the resources to invest in intelligent marketing—medical, health and wellness SEO is still a tough nut to crack. When we took on a new, but a groundbreaking client that provided top-notch medspa treatments in our home city, we were aware of the competitive landscape before implementing our technical SEO strategy.
We needed to see our client on page one for their main treatment. But to do this, we had to develop a strategy that could grow the site’s authority from scratch while only using sustainable and ethical white-hat practices. As with most new websites, a robust long-tail keyword targeting strategy was essential.
Bottom line: Increase ‘qualified’ organic traffic to website resulting in more impressions, online bookings and phone calls.
By leveraging the more detailed and nuanced long-tail queries of searchers we could steadily increase the flow of traffic to our domain. We did this by targeting the right keywords in on-page and off-site work, adding high-quality content that potential customers found useful.
In general, the outline of our strategy focused on:
- Investigating “easy win” opportunities during initial onboarding phase.
- Securing high-quality backlinks to important pages.
- Establishing a “passive” link building strategy that builds on momentum.
- Creating high-quality content using targeted long-tail keywords and strong web copy.
- Targeting higher-value opportunities after initial strategies come into effect.
The data below depicts the organic traffic levels showing record highs each month CNG Digital has worked on the account starting in late November 2017. We can clearly see that traffic remained stagnate prior to CNG and then a dramatic increase in search results took effect once we implement our strategy.
The steady flow of traffic from long-tail keyword optimization built the site’s authority in the eyes of Google, Bing and other search engines. This authority eventually allowed SDBotox to cut through the noise and rank for highly competitive keywords.
|Keyword||Google Page Ranking||Search Volume|
|san diego Botox||1||250|
|Botox in San Diego||1||20|
|does laser stretch mark removal work||1||100|
|Botox treatment areas||1||450|
|Botox san diego||1||30|
|Best botox san diego||1||100|
|Lip fillers san diego||1||150|
|Disport vs xeomin||1||150|
|Lip injections san diego||1||250|
We focused, analyzed and improved several fundamental areas to achieve technical SEO success for our client. For example, strong emphasis was placed on the following SEO components:
- Number of pages indexed by search engines
- Internal and backlink audit
- Site structure
- Page speed
- Mobile friendliness and performance
Finally, the graph below illustrates SDBotox return for their organic search investment with CNG. As you can see, they’ve experienced a significant positive return (or ROI) in the first six months we’ve worked on the account.