ABOUT CLIENT
Hemp Labs is a cannabidiol (CBD) manufacturer based in La Jolla, California. Their CBD is of the highest grade and quality, using locally sourced products.
CHALLENGE
The CBD industry has seen a flood of interest in recent years from some of the largest manufacturers in the world. We wanted to establish a unique presence for Hemp Labs as a B2B player using organic optimization and paid search strategies.
GOAL
The main goals for Hemp Labs were to develop a web presence from scratch, establish a B2B reputation and implement Digital Marketing strategies within a regulated niche.
STRATEGY
Increase Backlinks With Offsite SEO
Through this strategy, we first identified the niche market and curated content that would be applicable to that market. In doing so, we increased traffic and reached the intended audience leading to an 1100% increase in backlinks and a stronger domain authority overall.
Increase Domain and Page Authority Through Link Building
Having a higher domain and page authority allows you to rank better amongst competitors and increase your search result frequency. Domain authority increased by 600% ultimately improving Hemp Lab’s visibility in search results leading to better rankings amongst competitors.
Optimize PPC and Landing Pages for Niche Market
The SEO team created ad campaigns to be shown on search networks that specifically targetted the best leads in order to ensure conversions. This strategy included daily optimization of ads through continuous keyword research on the target demographic. These keywords were then placed throughout PPC campaigns to optimize results and decrease the bounce rate from 37.5% to 0.18%.
STATISTICS
| Baseline | (June 26th, 2018) | Current Status | (March 1st, 2019) | |
| DA | 1 | DA | 6 | |
| PA | 0 | PA | 9 | |
| Backlinks | 0 | Backlinks | 11 | |
| Organic Traffic | 1/month | Organic Traffic | 1,017/month | |
| New Users | 8/month | New Users | 1634/month | |
| Bounce Rate | 37.5% | Bounce Rate | <1% | |
| Conversion Rate | 0% | Conversion Rate | 7.88% | |
| Goals Completed | 0/month | Goals Completed | 197/month |
Important KPIs
- New Users search an average of 6.21 pages/session
- Average time spent on site is 2.3 minutes
- A conversion rate of 7.88% for new users.
- Average goal completions: 197/month
THE RESULTS
- Domain Authority increased by 600%
- Page Authority increased by 900%
- The number of backlinks increased by 1100%
- Bounce rate decreased from 37.5% to less than 1%
- Average conversions increased from 0 per month to an average of 197 per month making Hemp Labs average 6.6 leads per day
- Visibility was increased from offsite outreach
- Optimization led to longer retention on the website as well as an influx of consistent growth in traffic