SD Botox: Over 350% in Organic Search Growth | CNG Digital Marketing
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SD Botox: Over 350% in Organic Search Growth

SD Botox: Over 350% in Organic Search Growth

About Client

SDBotox is a fast-growing medical aesthetic provider that specializes in treatments for Botox and cosmetic procedures.

Challenge

Although most medical service providers and manufacturers have the resources to invest in intelligent marketing—medical, health and wellness SEO is still a tough nut to crack. When we took on a new, but a groundbreaking client that provided top-notch medspa treatments in our home city, we were aware of the competitive landscape before implementing our technical SEO strategy.

Goal

We needed to see our client on page one for their main treatment. But to do this, we had to develop a strategy that could grow the site’s authority from scratch while only using sustainable and ethical white-hat practices. As with most new websites, a robust long-tail keyword targeting strategy was essential.

Bottom line: Increase ‘qualified’ organic traffic to website resulting in more impressions, online bookings and phone calls.

Strategy

By leveraging the more detailed and nuanced long-tail queries of searchers we could steadily increase the flow of traffic to our domain. We did this by targeting the right keywords in on-page and off-site work, adding high-quality content that potential customers found useful.

In general, the outline of our strategy focused on:

  • Investigating “easy win” opportunities during initial onboarding phase.
  • Securing high-quality backlinks to important pages.
  • Establishing a “passive” link building strategy that builds on momentum.
  • Creating high-quality content using targeted long-tail keywords and strong web copy.
  • Targeting higher-value opportunities after initial strategies come into effect.

Results

The data below depicts the organic traffic levels showing record highs each month CNG Digital has worked on the account starting in late November 2017. We can clearly see that traffic remained stagnate prior to CNG and then a dramatic increase in search results took effect once we implement our strategy.

The steady flow of traffic from long-tail keyword optimization built the site’s authority in the eyes of Google, Bing and other search engines. This authority eventually allowed SDBotox to cut through the noise and rank for highly competitive keywords.

Keyword Google Page Ranking Search Volume
san diego Botox 1 250
Botox in San Diego 1 20
Jawline Reduction 1 200
does laser stretch mark removal work 1 100
Botox treatment areas 1 450
Botox san diego 1 30
Best botox san diego 1 100
Lip fillers san diego 1 150
botox aftercare 1 300
Disport vs xeomin 1 150
Latisse eyebrow 1 150
Lip injections san diego 1 250
Forehead dermal 1 100

 

We focused, analyzed and improved several fundamental areas to achieve technical SEO success for our client. For example, strong emphasis was placed on the following SEO components:

  • Number of pages indexed by search engines
  • Crawlability
  • Internal and backlink audit
  • Site structure
  • Page speed
  • Mobile friendliness and performance

Finally, the graph below illustrates SDBotox return for their organic search investment with CNG. As you can see, they’ve experienced a significant positive return (or ROI) in the first six months we’ve worked on the account.

Ready to skyrocket your SEO Return like SDBotox?

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