Across all its formats, content marketing helps you increase visibility, traffic and brand awareness. It is however, only effective if relevant and conceived to resonate with your target, providing insights and VALUE.
Engagement happens on different levels with content marketing, from the choice of distribution channels to the format itself. If what you say has VALUE, the audience will take the natural next step.
Attract, engage and now convert. Well crafted content (i.e. bearing VALUE at every stage of the sales funnel) becomes the ultimate tool that converts a visitor to a lead and then a customer.
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Blog posts are more than an SEO tactic. The goal is to create fresh, unique and valuable content your audience will actually read and enjoy.
Ebooks are a powerful tool to engage and convert with in-depth content on topics that matter to your target, professionally written and illustrated, providing information, answers and solutions.
Articles are less telling a story than they are keeping your visitors up-to-date on industry news and developments or used to share opinions. They require thorough research and precise conception.
Web content is a different writing exercise entirely. Its aim is to showcase your company and services in an informative yet attractive manner, highlighting the benefits of doing business with you rather than your competition.
Talk about value! Checklists are a form of content that is instantly helpful to your audience, positioning you as the expert and practical resource to go to.
Infographics are visual content that provide information in an easy to absorb format. With an attractive layout and design, they are ideal to build brand awareness and visibility.
Considered the future of content marketing, videos do more than entertain, they can inform, promote, demonstrate, and/or convey a message. The next generation conversion booster, starting today!
You can use SlideShare to support all other content formats in a quick to digest presentation, but still packed with relevant and useful messaging. Blend copy and visuals and you will boost traffic and increase followers.
Worth a thousand words, photos are a great addition to your content marketing tactics. When aligned with your brand and audience, photography creates a bridge when words alone are not enough.
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Content Marketing That Delivers Results
0%Increase Organic Traffic
0%Increase Indexed Pages
0%Increase Online Reputation
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