There are different types of retargeting, depending on the audience, the position in the sale funnel and your offer. The most commonly used is pixel-based (the cookie approach), the other is list based (re-engaging with contacts that already belong to your database).
Whichever type is best for your goals, a PPC agency is your key to creating an effective remarketing strategy. Keeping awareness alive and improving the chances of conversion requires:
- To know who needs to be retargeted
- To clarify the goal (buy, subscribe, review, download…)
- To segment targets by interest, demographics, behaviors
- To establish a budget
- To create a convincing ad and track its progress
At CNG Digital Marketing, we help you determine the user groups that are worth retargeting and which platforms are best suited. Whether it’s product specific, brand awareness or cart abandonment recovery, our objective is to attract, engage and convert.