SEO vs SEM Marketing: What You Need to Know About These Important Strategies Posted on December 15, 2021 by Smartboost If you’ve researched marketing strategies, you’ve likely come across two common terms: SEO and SEM. While the two may sound similar, they are two different strategies that can work together in your marketing. Let’s look at what SEO and SEM are, their similarities and differences, and how the two can complement your overall marketing efforts. […]
AWS vs Azure vs Google Cloud: Which Cloud Storage Option is Best for You? Posted on November 17, 2021 by Smartboost In an age of virtual working, cloud computing softwares are becoming increasingly important. Amazon Web Services (AWS), Microsoft Azure, and Google Cloud are three of the top names in cloud computing and all great options for your business. Here, we break down some of the most important similarities and differences between the two and help […]
6 Ways You Can Use Neuromarketing in Your Digital Marketing Strategy [Infographic] Posted on September 30, 2021 by Smartboost Neuromarketing is a powerful science-backed theory that can help marketers understand who to target. Check out our infographic below, based on our comprehensive blog all about neuromarketing, to find out how to incorporate neuromarketing in your digital marketing strategy.
What is a Social Mindset and How Can It Help Your Business? Posted on September 22, 2021February 7, 2023 by Smartboost Here at smartboost, we go beyond just providing marketing services. We value our employees and their ideas and believe that when the whole team is inspired and feels valued, magic happens. To accomplish this, we employ what’s called a social mindset. A social mindset focuses more on people than processes and gives everyone an active […]
What is Data-Driven Marketing? Posted on September 7, 2021 by Smartboost In today’s marketing world, it’s no longer enough to just hope you’re reaching the right audiences. Gone are the days of billboards, blanketed commercials, and paper handouts. These strategies are still used but have been replaced with their data-driven counterparts. Now, we can use data to geofence exactly where billboards or ads should be placed […]
How a Mobile App Can Increase Customer Loyalty Posted on August 25, 2021 by Smartboost Customer loyalty is essential to your online brand. Market research by Hubspot reveals that if an online retailer provides excellent service, customers are 93% more likely to return for a repeat purchase. With that in mind, you should focus your marketing efforts on creating the best experience possible for anyone who visits your site, including […]
Organic vs. Paid Social: Everything You Need To Know Posted on August 4, 2021 by Smartboost Social media marketing spend increases each year in the United States. Compared to the mere $15.6 billion spent on paid ads in 2016, businesses in 2020 spent about $40 billion, and we’re expecting a steady incline through 2022. The nationwide adoption of social media marketing comes in response to more and more active social media […]
Web Applications vs. Websites vs. Mobile Apps Posted on July 21, 2021 by Smartboost Web applications, websites, and apps make up the fabric of our digital world. As far as software goes, these three categories define how we access everything from social media to online shopping. As the Internet has morphed and changed over the last 38 years, we are no longer limited to plain text HTML landing pages. […]