How Social Media Marketing is Bridging the Customer Experience Gap Posted on July 7, 2021 by Smartboost Social media marketing allows us to engage with customers in a more personal way than ever before. On apps like Instagram, Facebook, and TikTok, we can create brand personas and identities that are more in tune with social trends and better understand our specific markets. Of the 82% of Americans on social media sites, almost […]
Why You Need All Your Data in One Place Posted on June 23, 2021January 24, 2023 by Smartboost You’ve been collecting data for most of your life. All of your stored photos, contacts, messages, documents, and files make up your digital fingerprint, and that fingerprint is growing every day. The new digital era means that more and more services are going paperless and accessed and stored on internet-based servers rather than limited storage […]
What is an Omnichannel Marketing Strategy? Posted on June 9, 2021 by Smartboost Put yourself in the shoes of an average consumer: You’re thinking about buying a new beach towel for summer, so you look at Company A’s website for about 10 minutes. You decide the price is too high, and you close your browser to check Instagram. A few minutes later, you see an advertisement for the […]
How will the Apple vs Facebook Data Feud Affect You? Posted on May 26, 2021January 24, 2023 by Smartboost In late April, Apple announced the implementation of a new “App Tracking Transparency” feature on all iPhones. The new pop-up intends to protect iPhone users from the unwanted, and perhaps covert, collection and sale of their data through apps like Facebook, Snapchat, and more. It does so by alerting users that certain apps may track […]
Internal vs External Linking for SEO Writing Posted on May 12, 2021 by Smartboost Search Engine Optimization (SEO) is multifaceted, requiring businesses to constantly update their online marketing strategies and consistently create new content. Search engines like Google and Bing reward companies with great SEO by giving them higher search rankings and optimized rich cards, but the relationship is mutually beneficial. Google favors businesses with great SEO because it […]
How to Incorporate Data Science Into Your Marketing Stack Posted on April 29, 2021January 24, 2023 by Smartboost Utilizing data science is a critical piece of a successful marketing campaign. Compared to data analytics, an equally important tool in marketing strategy, data science attempts to assess customers’ future needs and behaviors. It may surprise you that the data you collect sometimes conflicts with your intuitions about your own customers. For that reason, and […]
4 Marketing Tips for Construction Companies Posted on April 20, 2021 by Smartboost Effective marketing for construction companies is essential to success. The marketing umbrella covers everything from SEO, lead generation, company reviews, contact information, and so much more. Aside from a few industry giants, construction companies need to differentiate themselves amongst a sea of competitors, using data and market research to drive marketing decisions. For construction companies […]
Understanding the New 2021 Google Core Update Posted on April 15, 2021January 24, 2023 by Smartboost Google’s latest algorithm will launch in May 2021, and it’s going to be huge for online businesses. Over the last several years, Google has focused on optimizing its search engine to improve the user experience. As a result, Google rewards the businesses who optimize their content by providing higher rankings and, therefore, more traffic. With […]
The 4 Best CRM Software Options For Construction Companies Posted on April 9, 2021January 24, 2023 by Smartboost Every construction project involves a lot of variables. Whether you’re a large-scale construction company designing and putting up apartment buildings in DTLA or a small housing contractor doing kitchen and bathroom remodels, your project probably involves a handful of contractors, suppliers, insurance contacts, and permitting experts. It’s no surprise that more construction companies are integrating […]