As you may already know, social media video marketing is huge in the business world today. Video marketing is so versatile and can help increase your customer base. Here are some tips to make your video content have an impact:
Make the First 10 Seconds Powerful
Did you know that 20 % of viewers will click out of a video in 10 seconds or less? This means you have to make the first 10 seconds count. You need to quickly make it interesting enough so viewers will want to know more.
For example, you could begin your video with a question (make sure you provide an answer) or an interesting statistic that you expand on.
Focus on the Story, not the Sale
Instead of using social media video marketing to make a quick sale, focus your video on the story behind your product. If you explain how your product provides value to your customers, they will realize you have their best interest in mind and view the entire video. Define a purpose and stick to it: education, entertainment, tutorial, behind the scenes… There are plenty of options, just keep your goal in mind and produce a video that is relevant and offers valuable content.
Include a Call to Action
At the end of the video, encourage your viewers to take some type of action. For example, you could suggest your viewers to check out a related video or contact you for more information about your product. The goal is to keep them engaged with your brand, make the CTA impossible to resist.
Include People in your Videos
If you want to keep your viewers engaged, it’s not enough to just show your products in your videos. It’s important to show people too. For instance, you may interview customers who have experienced success with your products. Consumers rely on reviews and won’t take your word for true.
Keep Videos Short and Sweet
Another important rule to follow in social media video marketing is to keep your videos as short as you can. Many people these days have short attention spans and don’t have the patience to watch long videos. To keep your viewers’ attention, try not to make your videos longer than two minutes.
Hire a Good Video Team
Good quality videos will keep viewers coming back. That’s why it’s important to hire a dedicated video team to edit all your footage and make sure the lighting and other aspects are up to par.
Create an Eye-Catching Title
Just like a catchy headline in a blog, a powerful video title can increase the number of people who view your video. Viewers are much more likely to click on a video if the title intrigues them. If you, for example, ask a question or provide an interesting fact in the title, people will be more interested in watching your video content.
Are You Ready for Social Media Video Marketing?
Video marketing is the future of content marketing. You can use it for the same purpose you publish blogs or social posts. Every day, hours of videos are consumed and users keep asking for more. Leverage the trend. Increase your social presence. Distribute your productions on relevant channels and incite users to act, react and interact.